‘The value of comfort’: why La-Z-Boy is recrafting its image

MONROE, Mich. — As it nears its 100^th anniversary in 2027, furniture manufacturer and Top 100 retailer La-Z-Boy is re-examining how it connects with consumers.

The Monroe, Mich.-based furniture maker and retailer is undergoing a La-Z-Boy brand refresh that will roll out in August. It has secured the services of marketing firm Colle McVoy to provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one that is steeped in nostalgia to an active, dynamic and distinctive brand for modern audiences. RPA, La-Z-Boy’s long-time creative agency, is creating the campaign.

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