28 April, 2023
Ninety-five-year-old furniture brand La-Z-Boy has been in the midst of a major overhaul since 2021, when the company launched its Century Vision approach for strategic growth. Among the many goals is building a robust consumer insights ecosystem by 2027 that will allow the company to quickly adapt to changing shopping behavior and trends, remaining relevant and timely with consumers.
To do so, the company first needed to establish a consumer insights division, tapping two experts to lead the charge: Megan Battig, senior consumer insights manager, and Jorge Calvachi, director of consumer insights. They created a growth learning plan, identifying a strategy to learn who the consumer is, what they want, and how they shop.