MONROE, Mich. — In an effort to better glean customer insight, Top 100 retailer La-Z-Boy is partnering with Swedish software-as-a-service provider Stravito. The partnership is part of the Monroe, Mich.-based brand’s effort to create a customer insights department as it approaches 100 years in business.

Responsible for the foundational learning behind La-Z-Boy’s consumer growth targets, Megan Battig, senior consumer insights manager, explored how the implementation of the new insights division could unlock brand growth and help achieve the company’s Century Vision goals by 2027.

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MONROE, Mich. — La-Z-Boy Inc. is realigning its executive team in conjunction with several upcoming retirements. As of April 17, Rebecca Reeder will be president, Retail La-Z-Boy Furniture Galleries.

In this role, Reeder will have executive oversight and P&L responsibility for the company’s retail segment, which includes 168 of the 346 La-Z-Boy Furniture Galleries stores. She will assume responsibility for sales to the remaining independently owned La-Z-Boy Furniture Galleries stores.

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