La-Z-Boy Furniture Galleries & Decor, a furniture store in Davenport, IA, wants to highlight their free design services for customers to help them create great looking rooms to achieve the home of their dreams in Quad Cities area in Iowa.
Furniture retailer La-Z-Boy reports that 3D product configuration and WebAR OnDemand technology is now available on its website. Powered by 3D Cloud by Marxent, the initiative is part of La-Z-Boy’s Century Vision strategic plan.
La-Z-Boy Inc. shares how it hurdled two challenges in the quest to provide a rewarding shopping experience.
“Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had a consumer insights function.”
Calvachi was hired about eighteen months ago as director of insights to fix that. He also calls himself an “insights rainmaker.” La-Z-Boy’s success, he said, “has been driven mostly by great quality and durability, but the competition is basically catching up. The new competitive advantage in any industry — but specifically here — is about consumer-centricity. How well do you know the consumer?”
NEOSHO, Mo. — A Southwest Missouri manufacturer cuts the ribbon on a thirty-million-dollar renovation project.
Officials with La-Z-Boy in Neosho officially opened the new expansion at a ceremony this afternoon.
The facility offers a new cafeteria and health clinic for employees, along with additional offices and upgraded infrastructure.
MONROE, Mich. – First quarter sales and operating margin landed squarely in the middle of where La-Z-Boy predicted they would.
SALT LAKE CITY–(BUSINESS WIRE)–InMoment, the leading provider of Experience Improvement (XI) solutions, announced today that La-Z-Boy has selected InMoment’s omnichannel listening XI Platform as they continue to honor the past and embrace the future by bringing meaningful products and quality experiences to a new generation of customers.
La-Z-Boy launched a new marketing platform, “Long Live The Lazy,” to reclaim the term “lazy,” according to a press release. A national ad campaign will begin airing this week across broadcast, digital, streaming, social media and mobile gaming.
MONROE, Mich. — As it nears its 100th anniversary in 2027, furniture manufacturer and Top 100 retailer La-Z-Boy is re-examining how it connects with consumers.
The Monroe, Mich.-based furniture maker and retailer is undergoing a La-Z-Boy brand refresh that will roll out in August. It has secured the services of marketing firm Colle McVoy to provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one that is steeped in nostalgia to an active, dynamic and distinctive brand for modern audiences. RPA, La-Z-Boy’s long-time creative agency, is creating the campaign.
MONROE, Mich. – La-Z-Boy has named Raza S. Haider to its board of directors. He will serve on the nominating and governance committee, and his appointment expands the board to 11 members.
Haider works at Bose Corp. as the company’s chief product and supply chain officer, where he is responsible for innovating the brand’s product portfolio to better connect with consumers. Prior to joining Bose, he was senior vice president at Dell Technologies, where he was most recently the general manager of Dell’s global consumer PC business. Before that, his career spans 23 years at other global companies, including McKinsey and Adventis.
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