MONROE, Mich. – Although La-Z-Boy’s sales fell 16% in in the second quarter, they landed on the high end of guidance, spurring the company to up its dividend 10%.

Sales for the quarter ended Oct. 28 totaled $511 million. They were up against a 6% increase in the year-ago quarter, which benefited from delivery of pandemic-related backlog orders. That year-ago comparison rippled across this year’s Q2 results.

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La-Z-Boy UK has announced that its former sales director, Tristan Pyke, has been promoted to the role of MD.

Tristan has worked with the company for four years, joining as head of sales, and becoming sales director for independents in 2021.

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Furniture retailer La-Z-Boy reports that 3D product configuration and WebAR OnDemand technology is now available on its website. Powered by 3D Cloud by Marxent, the initiative is part of La-Z-Boy’s Century Vision strategic plan.

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“Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had a consumer insights function.”

Calvachi was hired about eighteen months ago as director of insights to fix that. He also calls himself an “insights rainmaker.” La-Z-Boy’s success, he said, “has been driven mostly by great quality and durability, but the competition is basically catching up. The new competitive advantage in any industry — but specifically here — is about consumer-centricity. How well do you know the consumer?”

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