MillerKnoll leverages Amperity platform to enhance data strategy

ZEELAND — MillerKnoll is teaming up with customer data platform Amperity to boost its data strategy.

The Zeeland-based office furniture manufacturer has selected Amperity to help maximize its omnichannel data and reach more customers through personalized experiences.

Amperity offers a unified view for companies to understand data across all touchpoints. The platform has been used by brands such as Kroger, Planet Fitness, Under Armour, Lucky Brand, Alaska Airlines and Wyndham Hotels & Resorts.

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