A week after MillerKnoll drama, a new study shows Americans want brands to ‘fess up

ZEELAND — In the wake of controversy at MillerKnoll, a new study shows Americans “want brands to fess up when they’ve messed up.”

The study comes from Attest, a consumer research platform based in London and New York. The total sample size included 2,000 working-age consumers in the U.S. The survey concluded February 15.

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