‘Lazy’ campaign adding plenty of perk to La-Z-Boy’s retail business

Sunday, 14 April 2024

HIGH POINT — It’s been eight months since furniture maker and Top 100 retailer La-Z-Boy rolled out its “Long Live the Lazy” campaign. And it’s not feeling the least bit restless.

In fact, officials are just starting to get good and comfy.

Rob Sundy, chief commercial officer for the Monroe, Mich.-based brand, said in the first eight months of Long Live the Lazy, there’s been a lot to like.

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