La-Z-Boy aims to capitalize on customer insights with new SaaS partner

MONROE, Mich. — In an effort to better glean customer insight, Top 100 retailer La-Z-Boy is partnering with Swedish software-as-a-service provider Stravito. The partnership is part of the Monroe, Mich.-based brand’s effort to create a customer insights department as it approaches 100 years in business.

Responsible for the foundational learning behind La-Z-Boy’s consumer growth targets, Megan Battig, senior consumer insights manager, explored how the implementation of the new insights division could unlock brand growth and help achieve the company’s Century Vision goals by 2027.

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