Herman Miller has a new brand identity. Can you spot the differences?

Friday, 19 January 2024

Herman Miller has a new brand identity, but you probably haven’t noticed.

On January 2, Herman Miller announced a refreshed brand identity by Brooklyn design office Order. The new look, which will be rolled out over the next few months, includes a slightly different logo, a slightly different color palette, and a (more than slightly) different typeface. The point being: The new look is subtle, respectful, and perfectly encapsulates the evolution of a legacy brand that has stood the test of time for almost 100 years.

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