Herman Miller digs into design history with modular sofa posters

Friday, 23 February 2024

ZEELAND, Mich. — Herman Miller is giving a nod to its history of modular furniture design with two posters from its back catalog of advertising prints.

The prints are each taken from a company catalog featuring 44 black-and-white posters created by Herman Miller’s graphic design team. Known as the “The Big Book,” the company’s salespeople used the large print posters to market the pieces to prospective showrooms and retailers.

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