Bel Furniture: Furnishing Homes During the Pandemic

Tuesday, 11 January 2021

How this Texas furniture retailer leveraged their business model to solve supply chain issues in a pandemic

When brothers Sid and Jamal Mollai started Bel Furniture 20 years ago, their business model looked very different than it does today. What began as a liquidation business quickly pivoted to become one of the biggest furniture retailers in the state of Texas.

“We used to travel the country, just like a carnival,” Sid says about when they first started out as business owners. “We used to be liquidating furniture, office furniture, and some bank assets, computers, jewelry—all that in nature.”

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