Balancing the supply chain, attracting Millennial/Gen Z consumers top Flexsteel’s goals for 2024

HIGH POINT — Reliance on a singular supply chain source is a business practice of the past for many manufacturers, and one furniture company is heading into the new year with a balanced mix.

“There are several events in the world that could disrupt our industry and the broader economy in the next 12-18 months,” said Jerry Dittmer, president and CEO of Flexsteel. “Most notable are the conflicts in the Middle East and in Ukraine. We’ve made great strides in balancing our supply chain and have essentially reached our goal of 50/50 mix between North American and imported product mix. We are now focused on moving components out of China to new markets.”

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