Steelcase lands partnership with leading esports organization
Wednesday, 19 July 2023
LOS ANGELES – Office furniture giant Steelcase has announced it’s the official seating partner of Luminosity Gaming, one of the largest gaming and esports teams in the world.
Luminosity and Steelcase will collaborate on content featuring the team’s content creators, players and coaches, giving fans a behind-the-scenes look at how Steelcase chairs can enhance their gameplay. Throughout the year, fans of Luminosity can see players sitting in Steelcase chairs, community giveaways, sponsored livestreams and social media takeovers with Luminosity players.