Martin Furniture creates new position focused on e-commerce

SAN DIEGO – Cheryl Whyers has been hired to lead a newly developed sales channel as e-business and retail e-commerce manager for Martin Furniture. Martin says Whyers is a digital marketing and e-commerce sales executive with more than 20 years of experience in B2C, D2C and B2B.

“We are very excited to have Cheryl join our team,” said Dee Maas, Martin’s vice president of sales and marketing. “Her expertise in all things digital will be a great asset for us and for our retail partners.”

Whyers was formerly senior vice president of e-business development at The Highlands Group, where she was responsible for developing an e-commerce sales and digital marketing division.

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