COVID-19 nearly killed this office furniture startup; turning to home offices may save it
Friday, 12 June, 2020
A lot of U.S.companies have had near-death experiences in recent months. Among them is Branch, a 1.5-year-old, venture-backed New York-based startup that sells what it calls “exceptional office furniture, at half the price” — and which nearly went kaput because of the pandemic.
After generating roughly $800,000 in revenue in the first weeks of March, that number promptly fell to zero as people were asked to leave their offices and head home.
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