UK’s Largest Furniture Retailer DFS Sees a 22X Return on Investment (ROI) in Augmented Reality through Partnership with Vertebrae

Monday, 07 December, 2020

LOS ANGELESDec. 7, 2020 /PRNewswire/ — Vertebrae, the technology leader in 3D and augmented reality (AR) solutions for retail, today announced that leading UK furniture retailer DFS has successfully launched the largest Web-based AR implementation in the world and has driven significant sales growth despite the COVID-19 pandemic. Powered by Vertebrae, DFS offers 3D and AR-enabled visualizations for more than 10,000 sofas, allowing shoppers to virtually display the items in their home to examine details and assess fit and style, with no application download required. Since launching in January, the partnership has delivered significant results, including a 112% conversion lift and 106% increase in Revenue Per Visit (RPV) for shoppers who have interacted with 3D and AR.

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