Steelcase & West Elm office furniture announce partnership

GRAND RAPIDS, Mich. -Steelcase and West Elm have partnered to create new workplace solutions. Steelcase expects to offer a selection of West Elm furniture designed specifically for the workplace through its network of U.S. and Canadian dealers by the end of the year.
This partnership builds upon the successful relationship West Elm established in 2015 with Designtex, a Steelcase company, which designs textiles and surface materials, and manufactures and distributes West Elm fabrics.
The two companies plan to design, manufacture and distribute new workplace solutions in West Elm’s signature modern aesthetic, giving businesses easier access to a more expansive array of choices, through the Steelcase dealer network and West Elm contract furnishing dealers. This West Elm collection would complement an already extensive Steelcase portfolio, which includes a diverse range of options for the changing ways people are working today.
“Steelcase and West Elm share an ethos of improving the physical, cognitive and emotional wellbeing of people at work. Together we aspire to help organizations create inspiring, high-performance workplaces where people can be highly engaged and do their best work,” said Allan Smith, vice president of global marketing for Steelcase.
“We are delighted to work with Steelcase to create spaces that enhance the total wellbeing of employees and support the varied needs of today’s worker,” said Cheryl Carpenter, Vice President at West Elm. “We are connected to our consumer every day and have a deep understanding of their preferences from lifestyle to workstyle. Together with Steelcase, we will create customer experiences that leverage our differentiated residential design, shared commitment to world-class innovation, and Steelcase’s industry-leading workplace expertise.”

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

twenty − eighteen =