Knoll : New Knoll Research Reveals The “5Gs” of Generation Z

Monday, 30 November, 2020

Born and raised in the age of digital technology, Generation Z has never known life without cell phones or the internet. Often referred to as ‘digital natives,’ they comprise about 20 percent of the population in the U.S. and Canada and will soon surpass Millennials as the largest generational cohort globally.

However, they aren’t simply ‘young Millennials’. They represent the dawn of a truly new generation, and their differences show up in their views on both life and work, according to new research from Knoll.

Spanning from 10 to 25, the oldest Gen Zers have begun to enter the job market and are expected to leave a major impact not only in the workplace, but on the world.

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