Can Herman Miller redefine the office chair as a wellness product?

Monday, 30 November, 2020

Last month, office furniture giant Herman Miller unveiled a new retail concept: A handful of small, targeted locations that give customers a chance to try out the brand’s signature task chairs in person. Clocking in at just 1,500 square feet—about the size of a Starbucks—the stores will be focused entirely on seating. Ergonomic experts will be on-hand to help find a posture-friendly fit. For the COVID-wary, there are one-on-one video appointments available.

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