Accounts in Transit: The Consultancy PR Picks Up Herman Miller

The Consultancy PR, which specializes in the design, architecture and lifestyle industries, has been named agency of record for Herman Miller Retail, which includes the company’s three consumer-facing brands: Herman Miller, Design Within Reach and HAY. The agency will support the group’s communications strategy through brand positioning, thought leadership, consumer and trade media relations, as well as event and awards support. It will also execute ongoing strategic public relations and influencer marketing campaigns for the client. Founded in 1905, Herman Miller created Herman Miller Group, a purposefully selected, complementary family of brands in 2018. This year, the company will open its first retail concept stores dedicated to consumers.

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